William E. Ketchum III
Writer + Editor
William E. Ketchum III is a writer, commentator and producer who covers music, pop culture, race, culture, mental health and social justice. He is currently deputy editor at VIBE.
PROJECTS
vibe.com
Lil Kim And Lil Cease Reunite, Resolve Differences At Biggie Birthday Dinner
The two Junior M.A.F.I.A. members resolved their years-long dispute at a family dinner to celebrate the life of their friend and mentor.
vibe.com
Battle Rapper Tech 9 Remembered By Hip-Hop Community For Comedy, Commentary
The battle rap community remembers Philly's Tech 9 for his comedic, entertaining on-stage antics and for pushing the culture forward as a commentator.
vibe.com
Lupe Fiasco On New World Water, And Changing The World With His Bars Before Leaving Rap Behind
In a rare, in-depth interview, Lupe Fiasco talks about his work with Zero Mass Water, his career, and why he believes socially conscious music actually works.
vibe.com
Swizz Beatz Is In A Zone...All Of His Own
Swizz Beatz talks to VIBE about his new album POISON, working with J. Cole, taking a break from music, and more.
vibe.com
TDE's Dave Free On Maintaining Authenticity, SZA's Stardom, and Kendrick's Pulitzer
The Top Dawg Entertainment president shares how TDE maintains its authenticity, keeps all of its stars on the same page, and ascended from the underground to the top.
vibe.com
Marsha Ambrosius Reflects On The Joys That Music And Motherhood Have Opened
Marsha Ambrosius speaks about family, being a fly on the wall for mythical studio sessions, and finding peace after leaving Floetry,
vibe.com
Joe Budden Talks Creative Beefs With Diddy And Leaving Rap Behind
In a candid conversation with VIBE, Joe Budden talks about leaving rap behind and spats with Diddy.
vibe.com
C-Murder’s Lawyer And Loved Ones Hopeful After Recanted Testimonies: Exclusive
"I'm cautiously optimistic," says C-Murder's lawyer.
vibe.com
Three 6 Mafia’s DJ Paul Talks Producing Drake And JAY-Z’s “Talk Up”: Exclusive
“The two biggest rappers in the world are on a DJ Paul production,” DJ Paul hints on the phone. Not only does he have a beat on what may be arguably the biggest album of the year, Drake’s Scorpion, but on one of the biggest songs of the year: “Talk Up,” featuring JAY-Z.
Billboard
J Prince on His New Book and Convincing Drake to Ignore Pusha-T's Diss Track
The entire rap world has been chomping at the bit for Drake to respond to Pusha-T’s scornful diss track, “The Story of Adidon,” but only one man was able to stop it from happening: J Prince.
XXL
Kanye West’s ‘Ye’ Album Fails to Deliver on Its Promise
Kanye’s art suggests is that the man is hurting, and his eighth studio album, Ye, proves that inner anguish isn’t always a fast track to outward genius.
genius.com
How Does Pusha-T’s “The Story Of Adidon” Stack Up Against The Most Ruthless Diss Tracks Of All Time?
As shocking as Pusha’s below-the-belt barbs may seem, they’re not so rare in the history of hip-hop.
theGrio.com
There Is No Debate: Why LeBron is the GOAT and better than Michael Jordan. Period.
Jordan will go down as one of the most iconic athletes and pop culture figures of all time, but all things considered, LeBron is the GOAT.
Billboard
Did Pusha T Beat Drake at His Own Game With Vicious 'The Story of Adidon'?
In this past week’s battle with Pusha T, the 6 God appears to have been outsmarted for the first time.
hiphopdx.com
Review: Pusha T’s “DAYTONA” Is Predictable But Potent
Pusha T has been bodying verses for as long as anyone has heard him, but his latest release, the noticeably concise DAYTONA, has the younger Thornton brother sounding the most deliberate he’s been since Clipse’s 2006 LP Hell Hath No Fury.